Not So Fast, 2012

While the national debate rages on through 2012 here at home there are local issues playing out that will have a significant impact on shaping Long Island. Including the lighthouse project, an island based casino, legacy village in Yaphank and Wolkoff’s mini-city in Brentwood to name a few.

Gearing up for 2012, Long Island let’s not forget about 2011.
Gop Candidate FieldThe heroic mission of the U.S Navy Seals to rid the world of the face of terrorism has created a new paradigm for the 2012 elections. Before this global event consumed the national political headlines the term “birther” was rekindled by Donald Trump’s potential bid for the Country’s CEO job which monopolized weeks of national broadcasts, only to have POTUS Obama hold a live news conference to finally provide his birth certificate after two years of countless debate, articles and even books on the topic. The seriousness of the global threats facing our nation weighed against such previous headlines certainly re-shifts the current debate played out in the news cycle.

Over the last several weeks we’ve had former Massachusetts Governor Mitt Romney and Minnesota Governor Tim Pawlenty announce their exploratory committees and GOP power broker Haley Barbour surprisingly bow out of running. Shortly we’ll see if former Utah Governor John Huntsman, Indiana Governor Mitch Daniels and Congresswoman Michelle Bachman officially declare their intentions to run for President.

On the Hill there was a fierce budget debate with clocks ticking down on cable news of a looming government shut down. Next up on the docket the debt ceiling vote. Get ready.

Now Democrat operatives are staging protests at Republican House Members town hall meetings across the Country using Congressman Paul Ryan’s forward looking budget as a wedge issue for 2012. A recent Rasmussen Poll shows those aware of the plan 51% of Republicans favor Ryan’s budget plan and 52% of Democrats oppose it. But a plurality of voters not affiliated with either party have no opinion. Again a classic example of party line support with the battleground being the independent voter’s support.

Without a doubt there are substantial issues that must be addressed in order for our Country to prosper. Sustaining isn’t good enough, growth should be our objective. Social Security, Medicare, cutting the deficit, sound job creation and pension reform are of all hallmark concerns.

While the national debate rages on through 2012 here at home there are local issues playing out that will have a significant impact on shaping Long Island. Including the lighthouse project, an island based casino, legacy village in Yaphank and Wolkoff’s mini-city in Brentwood to name a few. Oh, and while it is not significant to the “shaping of Long Island” I do predict very localized, heated debate on the zoning of Sonic fast food joints springing up on the Island. We’ll have to see if resident’s craving for burgers and roller skates will outweigh the traffic jams that may snarl local roads.

When you look at voter participation of national elections to local elections here on the Island the numbers are quite far apart. Let’s turn to Suffolk County as an illustration. The 2008 Presidential race between Barack Obama and John McCain had 75.18% of registered voters come to the polls. That’s substantially higher than the 61% national average from that year. The last off year election in Suffolk County was in 2009 where a mere 20.81% turned out county wide. Go back to 2003 with the race for Suffolk County Executive between Ed Romaine and Steve Levy to see a somewhat respectable 32.38% turnout.

Political strategists have spent campaign dollars trying to drive out presidential year voters in off years with limited success.

There are many root causes of voter apathy at the local level. One reason is that there is substantially less television coverage of local races with Long Island’s news market dominated by New York City based and national cable news. Secondly there is not enough public awareness demonstrating the importance of local elected offices. An extreme few can actually describe the job function of a County Comptroller, but yet they’re asked to vote for that office in an election. Don’t dare to ask your average registered voter to name both their Assemblyman AND County Legislator. Yikes. (No offense to all my friends in those offices).

Some thought needs to go into New York’s stiffer voting rules compared to other states. Many states in the Union have more convenient absentee voting rules and gives the electorate the ability before election day to cast their ballots through early voting. Giving people more flexibility to vote with today’s more demanding work and home environments should be studied further outlining its pro’s and con’s for such a reform.

What out of the box ideas can “electrify” the electorate to fill in a circle on their paper ballots for County Executive, Town Supervisor and local Legislator this year?

All the snazzy mail put out by these candidates won’t do the trick. Long Island’s media; Newsday, News12, TV55, the Long Island Press, the Patch and weeklies do an admirable job touting local elections, but we need a wider net to cast in more voter interest.

One idea in the true spirit of bi-partisanship is to have all the Presidential, U.S Senate and House candidates who are running in 2012 join together, along with the main stream media to promote a “vote local” initiative this fall urging everyone to vote in their local elections. At least then we’d have a new, high profile delivery method to bring more voters to the polls this year. Well call that idea very unlikely.

We then need to consider a wide-spread “calling of the guard” for Long Island based stake holders and media to join together to create our own non partisan “vote local in 2011” initiative. We have many groups with substantial monetary and human capital where through the use of PSA type outreach can connect with every Long Islander multiple times with an important, yet simple, education campaign on why it is important to vote in your local elections. If groups like the Long Island Association, HIA, Execuleaders, Melville Chamber, Hispanic Chamber, ABLI, Long Island Angels, Citizens Campaign for the Environment, our higher educational institutions such as Hofstra and Dowling along with our many trade unions pooled resources for a “vote Long Island” campaign, the message would certainly drive voter participation higher in local election years, including 2011.

Unfortunately the Sonic debates, the chants to keep the Islanders here and the potential for winning the slots at a local casino won’t be enough to drive out presidential year voters en masse this November. But hopefully Long Island pulling together can far eclipse recent off year voter turnout by educating the public on why 2011 is just as important as 2012.

Author: Anthony Manetta

Anthony Manetta is an accomplished public affairs and communications professional. He has worked on dozens of political campaigns in New York as well as performed strategic planning for corporations and organizations to accomplish their business objectives. He was the founder and CEO of one of Long Island's leading public relations firms, Roosevelt Strategy Group, which was twice recognized by major media outlet as a "top public relations firm" and named by a leading business group as the "public relations professional of the year". Mr. Manetta holds a degree in Accounting and Economics and an M.B.A in Corporate Finance. He is currently an executive at a corporate management firm where he focuses on the firm's public affairs and strategic communication. He is married, lives on Long Island and has two wonderful children. You can connect with Anthony on LinkedIn at: www.linkedin.com/in/manetta and/or follow him at http://twitter.com/#!/anthonymanetta.

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