The local media landscape has been time’s victim for quite awhile now, but media – which is always ahead of the curve when it comes to socioeconomic change – has had the advantage of using time to regroup. What’s emerging is a new paradigm, where the size of the media outlet no longer matters. Nor, the size of its audience. Today, it’s becoming clear the future of media is all about engagement. Large media outlets, like large companies, often have problems this: Too many levels of bureaucracy simply bring the concept to a screeching halt. Then the tail begins to wag the dog. From there, things get too unbearable to watch.
The timing is perfect for AOL’s Patch.com to enter the Long Island market. Unlike many areas of the United States, Long Island’s wired from head to toe, making this prime real estate for an internet-only engagement. The premise of Patch – to cover your local school boards and other hyper local goings on – is nothing short of brilliant on an Island where most of your taxes go straight into the schools. And, unlike a local upstart working from scratch, AOL’s got the goods. This island, if they’re smart, can be theirs for the taking.
Long Island Press has used time well, in discovering both its voice and its purpose: bringing to life important stories no other media outlet is covering. It’s the type of reporting that is, thankfully, short on patience for ideas generated from press releases. Long Island Business News continues to prove the size of a newsroom doesn’t matter. What does? Having reporters who know the market, and how it works.
If this was five years ago, the firewalling of Newsday content would have been nothing short of a death sentence for Long Island. The impact of such a decision is just this: It kills the amount of progress this region can make. After all, the public conversation drives public policy. When there is no conversation being heard, policy making doesn’t stop. It simply lacks substance. What’s happened, because of that firewall, Long Island’s biggest daily conversation has been silenced in Albany, Washington, D.C. and the rest of the country.
It’s this one decision, to firewall – to put profits ahead of public interest – that makes all other media voices on this island vital in getting the word out and off of Long Island. It makes television coverage by New York City stations absolutely imperative for anyone off Long Island to remember that one, Long Island does still exist and two, we have stuff to say about what happens to us by policy makers when they’re in session. Long Island’s radio stations could be a big plus here, but local radio, like many of the local community newspapers, seem to be stuck in a moment in which they can’t find their way out.
Timing is everything.
Inside newsrooms, it’s all about time. Print editors taking longer than 10 seconds to make a story decision actually slow down the process of the entire paper. Television, operating on a five-second delay, allows news directors far less luxury than their ink-stained counterparts, as decisions affecting on-air stories must be made within four seconds. Small wonder news is such an imperfect animal. Right now, lots of time and money is being invested to decide if, when and if-ever it’s OK to say “f@*k you” on broadcast television.
This is a sentiment which underscores that time is, in fact, just as important to people outside of a newsroom. Especially in New York. The only variable on the time factor, in this particular case, happens to depend upon where you are in New York.
In Manhattan – where if you look at a stranger for more than one-sixteenth of a second, it’s viewed as a threat – a quick “f@*k you” is the ready retort. In extreme circumstances – someone stole your cab – you’ll hear polysyllabic adjective added to it, which easily — but quickly — bounces off the tongue.
On Long Island, where suburban sprawl has slowed life down a bit, the response is more akin to, “Oh, go f@*k yourself.” Complete with hand gesture, and a look. It’s really something more of a theatrical production but, again, time is on the side of Long Islanders.
Then there’s Brooklyn, where the basic response philosophy is to take it to the extreme. This is to make it tragically clear to the perpetrator not only that a boundary line has been crossed, but to emphasize where the line is, and to not bother approaching it again. Therefore: “F#*k you. And your mother.”
“Time can’t help but affect us all in wild and strange ways, but it’s clear the time has come, across the board and across the Island, to put up or shut up.